Who knew!
Sexual shame finally won gun control in Brazil. Here is an interview with a leader of Brazil's successful gun control drive:
Q: But you also tried to stigmatize guns, even identifying them as a symbol of masculine insecurity. A popular actress equated gun possession with "a little problem" -- insinuating that men are attracted to guns in order to compensate for sexual inadequacy.
A: The use of guns is basically a male problem. In our societies, men subscribe to the old model of "warrior men" and to rural customs characterized by the use of force to solve problems. Movies keep alive the old macho model of masculinity. This backward tradition is reinforced by men's feelings of impotence in a hypercompetitive society. If they also have sexual insecurities, guns can make them feel stronger, more potent; with a gun, they will not be "naked."
One of our most successful media campaigns ironically associated sexual insecurity with the glorification of guns. Pretty and popular actresses said, "Good lovers don't need a gun." We deconstructed machismo, using the slogan "Choose Gun Free! It's Your Weapon or Me!" Young people loved it.
We also found that most men who handed in their guns had been influenced by women (mother, grandmother, lover). So we launched another movement, under the slogan "Mothers, Disarm your Sons!" These were specific actions to attenuate the devastating influence of the culture of violence disseminated though movies, TV and video games produced in your country.
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